LUXE Aesthetics Studio
What we do…
Social Media Marketing
Social Media Management
Content Creation
Email Marketing
The Problem
LUXE Aesthetics Studio, a premier medical spa in downtown Buford, GA, faced the challenge of establishing a brand presence and attracting customers when opening their flagship location. Despite their expertise and premium offerings in personalized medical aesthetics, they needed a strategic approach to stand out in a competitive industry. As a woman-owned and operated business focused on empowering self-care and modern wellness, LUXE sought to build a strong social media following on Instagram and Facebook and engage potential clients through effective email campaigns. Without a robust digital presence, they risked missing the opportunity to connect with their target audience and convert consumers to loyal LUXE patients. Recognizing the importance of a strong online presence and consistent customer engagement, LUXE partnered with Stellar Strategies to navigate these challenges and establish themselves as the go-to destination for medical aesthetics in their region.
The Solution
Stellar Strategies dove in head first to help craft a comprehensive and cohesive strategy for LUXE that included: a consistent brand voice, and innovative engagement strategies across both social media and email.
On Instagram and Facebook, we developed a mix of reels, stories, and regular posts utilizing trending audios to maximize reach. Our content pillars focused on education to highlight LUXE’s expertise, while personal stories about the team helped establish a deeper connection with the audience. We engaged with the community regularly through comments, direct messages, and interactive story elements, fostering a loyal following.
The strategy for our email marketing aligned with our social media themes for a cohesive monthly message. We crafted engaging headlines and included positive customer reviews in each email. The emails highlighted monthly specials and seasonal themes, encouraging clients to book services.
Through our work together, we successfully differentiated LUXE Aesthetics Studio from other medical spas in the area, establishing them as the premier choice for personalized medical aesthetics.
Email Campaign Example
Instagram Reel Example
The Results (Q1 & Q2 2024)
24% increase in followers
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80,000 total impressions
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11% increase in website clicks
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51% increase in engagement
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39% email open rate
24% increase in followers 〰️ 80,000 total impressions 〰️ 11% increase in website clicks 〰️ 51% increase in engagement 〰️ 39% email open rate
Stellar Strategies is an amazing marketing partner! They helped LUXE Aesthetics Studio develop a brand image that is both effective and engaging. Their expertise in digital and social marketing has helped LUXE ‘find their voice’ and connect with our target audience in a meaningful way. Ivey and Abby Grace are team players who are always willing to go the extra mile. They are creative problem-solvers who are always looking for new ways to improve their clients’ marketing efforts. We look forward to our continued partnership withe the Stellar Strategies Creative team and recommend them for any of your marketing needs!
Alyssa Lamberth, Founder & NP Injector, LUXE Aesthetics Studio