turnerboone
What we do…
Social Media Marketing
Social Media Management
Content Creation
The Problem
turnerboone, a boutique commercial furniture dealership in the Southeast, approached our agency with a need to enhance their brand awareness and streamline consistent communication across three regional Instagram accounts and a LinkedIn page. Despite working on some of the most prominent projects in Atlanta at their flagship location, they needed help streamlining brand communication in a saturated market and expanding their brand recognition into two new territories in Alabama.
The Solution
Our team implemented a distinct yet aligned strategy to develop brand awareness and encourage engagement across both Instagram and LinkedIn, targeting each platform and regional need respectively.
On Instagram, we focused on increasing followers in emerging markets by utilizing trending reels and user-generated content captured by our sales team. While this was also a focus in their flagship location, our team incorporated content that promoted engagement and built interaction with the brand to stay top of mind. This included behind-the-scenes features, Instagram Stories, and new enhancements such as the caption polling feature.
For LinkedIn, we worked to establish credibility as a thought leader by sharing professional, data-driven articles relevant to our target customers, highlighting project portfolio wins, and showcasing turnerboone’s company culture.
Instagram Reel Example
LinkedIn Post Example
The Results (first 4 months)
74.73% increase in followers, combined
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91% increase in reach on Instagram
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13% increase in website clicks
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30.86 engagement rate on LinkedIn
74.73% increase in followers, combined 〰️ 91% increase in reach on Instagram 〰️ 13% increase in website clicks 〰️ 30.86 engagement rate on LinkedIn
Partnering with Stellar Strategies Creative Marketing has helped turnerboone elevate our social media presence by providing relevant, timely, and creative content. From the beginning, their team demonstrated a deep understanding of our brand and markets. Their consistent approach has enhanced our visibility on LinkedIn and Instagram, increasing engagement and brand awareness across our three regional locations. The Stellar Strategies team is professional, creative, and a dedicated partner in our success.
Laura Boone, Principal, turnerboone